If you’re working in associations and have an interest in building, protecting and communicating your association’s brand, I will be co-presenting a two-day workshop sponsored by the Canadian Society of Association Executives. My co-presenter is Glenn Tecker, the outrageously charismatic creator of the ASAE’s CEO Symposium. In addition, Joanne Charlebois, of the Appraisal Institute of…
The Internet can be a source of valuable information without having to spend a great deal of money. But it’s also littered with inaccurate, misleading and sometimes downright false information. How do you know what you’re getting is reliable?
* What is the source? Your source should be a reputable company or other expert within your industry. If you’re not familiar with the source, ask colleagues about it or conduct a search on the web to see if newspapers, magazines or other information providers have cited the source.…