Consider This

This occasional blog reflects my current thinking, venting about pet peeves and things I’m working on right now. Your comments are welcome. – Robin Maurice Wedewer


March 6, 2018

Confirmation Bias

“The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” – Marcel Proust What is Confirmation Bias? Confirmation bias is our unintentional tendency to seek or interpret information in ways that confirm what we already think or believe. Confirmation bias is sometimes called my-side bias or confirmatory bias. Confirmation…

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April 22, 2016

Rethinking Research: How to Get the Information You Really Need

Do you have the information you need to make the important decisions you face? How helpful was your most recent research project with helping you understand the context for your deliberations and evaluating your alternative courses of action with fact-based information? If your answer is “No!” and “It wasn’t helpful at all!” then it’s time…

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December 12, 2015

Four Practices of Focused Organizations

Focus Takes Practice I have been practicing meditation every morning for 18 months. While meditating this morning I thought about what kind of cheese to put on my veggie wrap at lunch, wondered what happened to Sharon, my best friend from seventh grade, and reminded myself to update my subscription to the Wall Street Journal.…

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October 30, 2015

Just Tell Me What You Want!

Why Asking Members What They Want Doesn’t Work “What product or service can the Widget Association provide that would make a significant difference to you and your work?” What a great question, right? Associations want to give members what they want, so let’s just ask them! Unfortunately, the responses to this type of question are rarely, if…

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October 19, 2015

Increase Your Online Survey Response Rates

Survey Design, Invitations, Timing and Other Tips that Boost Participation I worked with one client who was resigned to one percent response rates on her organization’s surveys. There was little I could do to convince her that we could move the needle. On the other end of the spectrum, I worked with one association executive who was…

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September 2, 2015

What You Need to Know About Sample Size

How Many Survey Responses Do You Really Need? You don’t need thousands of survey responses to be confident in your research. Even so, nearly every association I have worked with invites all members–as well as past members and non-members in many cases–to participate in their surveys. On one recent project a client invited all 100,000…

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August 4, 2015

Defining the Your Member Survey Objectives

10 Questions to Ask Before Launching Your Member Survey Clarity is critical. It’s especially critical when you plan on spending thousands of dollars–and your members’ valuable time–on a member survey. Unfortunately, some associations maintain a bi-annual member survey schedule (good) without having a clear idea of what they want to learn (not good). As a…

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February 18, 2015

2015 VetMEDResearch Panel Book Now Available

The new 2015 panel book for VetMEDResearch is now available. With more than 3,000 veterinarians and other clinic staff, VetMEDResearch is one of the largest veterinary research panels in the U.S. …

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September 19, 2013

Using Probes in Interviews and Focus Groups

“Probe” is such a weird word. It sounds so…medical. So invasive. Space aliens use probes. But probes are also important in interviews and focus groups. The first response you get from an interview or focus group participant is hardly ever 1) unfiltered and true 2) clear 3) thorough and detailed 4) meaningful. Probes are needed…

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