Resources

magnifying glassWe are committed to helping our clients and colleagues by sharing information about best practices and current thinking on marketing research and effective decision making. You can download our free ebooks below and sign up to receive notice when new ebooks become available.

 

 

 

Publications

Decision-Focused Research: How to Get the Information You Really Need

Decision-focused research starts with the end in mind—information to inform your thinking about the decisions you are facing. It is a methodical approach to information gathering for the purpose of understanding an issue, identifying potential alternatives for addressing that issue and gauging the potential impact of alternative. In Decision-Focused Research, Robin describes how research structured around the decision making process can improve your results.What will you learn from this ebook?
  • How decision-focused research can ensure your research is asking the right questions
  • What questions to ask as you develop your research
  • Best practices for writing a research plan
  • How to decide between qualitative and quantitative research
  • What types of decisions can be made with 12 different types of survey research
  • Six things to consider when deciding if DIY research is right for your project

Download Publication

decision focused research cover

Decision-Focused Research A Planning Guide

Get started on your research project with Robin’s step-by-step process for thinking through your research problem.In this ebook you will learn the elements of a research plan and important questions to ask along the way:
  • Conducting a background review
  • Defining the research project purpose
  • Identifying information requirements
  • Selecting methodology
  • Developing a sample and analysis plan
  • Creating a timeline

Download Publication

decision focused research guide cover

Some Things Can’t Be Counted:
Gathering Insight Through Qualitative Research

Polls and surveys get all the big news headlines, but it is only qualitative research that can address some of the most difficult and important research problems. In Some Things Can’t Be Counted, Robin discusses when to use qualitative research and describes some of the new qualitative research tools available.What will you learn from this ebook?
  • The power of qualitative research
  • The dangers of over-relying on quantitative research
  • When to use qualitative research
  • New tools in the qualitative research toolbox
  • How to ensure the credibility of qualitative research

Download Publication

gathering insight book cover

Profile of the U.S. Small Animal Veterinarian

Coming soon:
Profile of the U.S. Small Animal Veterinarian is a comprehensive demographic and psychographic profile of veterinarians based on a comprehensive survey of more than 800 U.S. veterinarians who are part of the VetMEDResearch panel.
 
Topics include:
  • Participant Profile and Clinic Economics
  • Attitudes and Opinions on the Business of Animal Health
  • Self-Evaluation of Strengths and Weaknesses at  Work
  • Motivations and Satisfaction with Veterinary Medicine
  • Personal Values
  • Free Time Interests and Personal Data
  • The Myers-Briggs Type Indicator®
 
profile of small animal vet in us

Get Started on Your Journey to Better Decisions.

Contact Us

Top