Polls and surveys get all the big news headlines, but it is only qualitative research that can address some of the most difficult and important research problems. In Some Things Can’t Be Counted, Robin discusses when to use qualitative research and describes some of the new qualitative research tools available.
What will you learn from this ebook?
- The power of qualitative research
- The dangers of over-relying on quantitative research
- When to use qualitative research
- New tools in the qualitative research toolbox
- How to ensure the credibility of qualitative research
Published 2017
15 pages