Your Research Plan
At the outset of the decision-focused research process we work closely with clients to identify the issues and decisions that are of greatest importance. Based on our discussions, we will write a customized research plan that describes:
Background information relevant to the issues
What we already know and fact that will have an impact on the research.
Description of the purpose of the research
The decisions that will be made based on this research.
The specific information that must come out of the research.
Description of the research approach.
Who will participate in the research and our desired rate of participation.
Description of the specific crosstabs and other statistical analysis that we will perform on the data or how qualitative data will be treated and reported.
Milestones and responsibilities to complete the research on schedule.
For our clients, decision-focused research means that the research report is focused on the things that matter—providing insight and answers.
You can learn more about our approach in Decision-Focused Research: How to Get the Information You Really Need.