Month: February 2009

Media Savvy in the Internet Era – Free Download

I find a good deal of junk on the Internet. But every once in a while I stumble across something that is so worthwhile, I have to exclaim: “I can’t believe they’re giving this away for free!” That’s the way I felt when I came across David Henderson’s new ebook, Media Savvy in the Internet…

Read More

10 Habits of Highly Effective Marketing Researchers–Habit 2

When I began working with associations several years ago, I was baffled by some of the research that groups called “member needs assessments.” From what I could tell, the purpose of these surveys was far less about identifying members’ current and future issues, challenges and resulting needs than about grading the associations past activities. Certainly,…

Read More

Top