Media Savvy in the Internet Era – Free Download

Posted on February 5, 2009

I find a good deal of junk on the Internet. But every once in a while I stumble across something that is so worthwhile, I have to exclaim: “I can’t believe they’re giving this away for free!” That’s the way I felt when I came across David Henderson’s new ebook, Media Savvy in the Internet…

10 Habits of Highly Effective Marketing Researchers–Habit 2

Posted on February 5, 2009

When I began working with associations several years ago, I was baffled by some of the research that groups called “member needs assessments.” From what I could tell, the purpose of these surveys was far less about identifying members’ current and future issues, challenges and resulting needs than about grading the associations past activities. Certainly,…