Month: February 2009

10 Habits of Highly Effective Marketing Researchers–Habit 2

When I began working with associations several years ago, I was baffled by some of the research that groups called “member needs assessments.” From what I could tell, the purpose of these surveys was far less about identifying members’ current and future issues, challenges and resulting needs than about grading the associations past activities. Certainly,…

Read More

Top