Month: December 2010

Make It Easy. And Let Them Know You Care.

A non-profit pro bono client recently handled sending out their own survey invitations. Out of about 1,700 emails they sent, they got a whopping five survey responses. FIVE. Fortunately, the reasons for the dismal response rate were fairly easy to correct. They didn’t follow the¬†two overarching rules for creating successful email survey invitations: 1) Make…

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