association research

Rethinking Research: How to Get the Information You Really Need

Do you have the information you need to make the important decisions you face? How helpful was your most recent research project with helping you understand the context for your deliberations and evaluating your alternative courses of action with fact-based information? If your answer is “No!” and “It wasn’t helpful at all!” then it’s time…

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Just Tell Me What You Want!

Why Asking Members What They Want Doesn’t Work “What product or service can the Widget Association provide that would make a significant difference to you and your work?” What a great question, right? Associations want to give members what they want, so let’s just ask them! Unfortunately, the responses to this type of question are rarely, if…

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What You Need to Know About Sample Size

How Many Survey Responses Do You Really Need? You don’t need thousands of survey responses to be confident in your research. Even so, nearly every association I have worked with invites all members–as well as past members and non-members in many cases–to participate in their surveys. On one recent project a client invited all 100,000…

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Defining the Your Member Survey Objectives

10 Questions to Ask Before Launching Your Member Survey Clarity is critical. It’s especially critical when you plan on spending thousands of dollars–and your members’ valuable time–on a member survey. Unfortunately, some associations maintain a bi-annual member survey schedule (good) without having a clear idea of what they want to learn (not good). As a…

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