Brand Building Workshop

If you’re working in associations and have an interest in building, protecting and communicating your association’s brand, I will be co-presenting a two-day workshop sponsored by the Canadian Society of Association Executives. My co-presenter is Glenn Tecker, the outrageously charismatic creator of the ASAE’s CEO Symposium. In addition, Joanne Charlebois, of the Appraisal Institute of Canada, will be presenting a relevant branding case study.

This workshop has been created for executive staff teams (chief staff executives and/or other senior staff members) of professional, trade or charitable organizations.


Teams can be comprised of individuals with operational, human resources or marketing and communications responsibilities. Participants will learn instructional strategies for developing and implementing a successful brand building initiative through interactive presentations, exercises and large group discussions. At the end of the workshop, participants will leave with their own action plan to help them create a stronger brand for their organization.

The workshop will be held on April 15 and 16, 2009, in Toronto, Canada.

To learn more or to register for the workshop, click here.

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