Brand Building Workshop

If you’re working in associations and have an interest in building, protecting and communicating your association’s brand, I will be co-presenting a two-day workshop sponsored by the Canadian Society of Association Executives. My co-presenter is Glenn Tecker, the outrageously charismatic creator of the ASAE’s CEO Symposium. In addition, Joanne Charlebois, of the Appraisal Institute of Canada, will be presenting a relevant branding case study.

This workshop has been created for executive staff teams (chief staff executives and/or other senior staff members) of professional, trade or charitable organizations.

brand-building

Teams can be comprised of individuals with operational, human resources or marketing and communications responsibilities. Participants will learn instructional strategies for developing and implementing a successful brand building initiative through interactive presentations, exercises and large group discussions. At the end of the workshop, participants will leave with their own action plan to help them create a stronger brand for their organization.

The workshop will be held on April 15 and 16, 2009, in Toronto, Canada.

To learn more or to register for the workshop, click here.

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