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Increase Your Online Survey Response Rates

Survey Design, Invitations, Timing and Other Tips that Boost Participation I worked with one client who was resigned to one percent response rates on her organization’s surveys. There was little I could do to convince her that we could move the needle. On the other end of the spectrum, I worked with one association executive who was…

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Evaluating Online Content

The Internet can be a source of valuable information without having to spend a great deal of money. But it’s also littered with inaccurate, misleading and sometimes downright false information. How do you know what you’re getting is reliable?

* What is the source? Your source should be a reputable company or other expert within your industry. If you’re not familiar with the source, ask colleagues about it or conduct a search on the web to see if newspapers, magazines or other information providers have cited the source.…

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