Increase Your Online Survey Response Rates

Posted on October 19, 2015

Survey Design, Invitations, Timing and Other Tips that Boost Participation I worked with one client who was resigned to one percent response rates on her organization’s surveys. There was little I could do to convince her that we could move the needle. On the other end of the spectrum, I worked with one association executive who was…

I Love You. Do You Love Me?

Posted on September 21, 2011

I was checking out of a hotel last week when I noticed a stack of customer survey cards on the front desk. Someone–one of the clerks or perhaps even the hotel manager–had highlighted the positive end of the scale of the grid questions about service, room cleanliness, etc. The message was clearly, “Rate us as…