Survey Design, Invitations, Timing and Other Tips that Boost Participation I worked with one client who was resigned to one percent response rates on her organization’s surveys. There was little I could do to convince her that we could move the needle. On the other end of the spectrum, I worked with one association executive who was…
I was at one of those massive conferences recently and happened sit down at lunch in the trade show next to a fellow researcher. I didn’t know her so we traded topline credentials and demographic information–location, typical clients, specialties–by way of introduction. Then, as often happens these days, our conversation turned to the economy. So…
When I began working with associations several years ago, I was baffled by some of the research that groups called “member needs assessments.” From what I could tell, the purpose of these surveys was far less about identifying members’ current and future issues, challenges and resulting needs than about grading the associations past activities. Certainly,…