Why Asking Members What They Want Doesn’t Work “What product or service can the Widget Association provide that would make a significant difference to you and your work?” What a great question, right? Associations want to give members what they want, so let’s just ask them! Unfortunately, the responses to this type of question are rarely, if…
Survey Design, Invitations, Timing and Other Tips that Boost Participation I worked with one client who was resigned to one percent response rates on her organization’s surveys. There was little I could do to convince her that we could move the needle. On the other end of the spectrum, I worked with one association executive who was…
How Many Survey Responses Do You Really Need? You don’t need thousands of survey responses to be confident in your research. Even so, nearly every association I have worked with invites all members–as well as past members and non-members in many cases–to participate in their surveys. On one recent project a client invited all 100,000…
The new 2015 panel book for VetMEDResearch is now available. With more than 3,000 veterinarians and other clinic staff, VetMEDResearch is one of the largest veterinary research panels in the U.S. …
A while back I happened to be making dinner when the phone rang. It was a perfectly polite young woman conducting a research project for Amtrak. After confirming that I was, indeed, the same Robin Wedewer who regularly travels to New York City via the Northeast Regional train on Amtrak, she asked for a few…
Whenever I work with membership organizations on surveys, they invariably ask the question, “What kind of response rate should we expect?” Although it’s not very satisfying, my response is always, “It depends.” Here are 10 ways you can increase the response rate to your next online survey. 1 – Make a habit of diligently scrubbing…