This seems to be the season for conducting in-depth telephone interviews, probably because so many people are trying to figure out what the heck is going to happen now that businesses are struggling back to their knees following the knock-down economic punch of 2009. So I’ve been talking with business owners and consultants quite a…
What is a bulletin board focus group? A bulletin board focus group (BBFG) is an asynchronous, threaded discussion typically involving dozens of participants per group over extended periods of time. The participants log in to the software at a URL with a user name and a password to answer questions that are posted and monitored…
Improved technology and software applications have made online qualitative research an option that can save time, increase flexibility and cut costs. Should your next focus group be conducted online? Here are frequently asked questions about online focus groups and bulletin board focus groups.’
What are the advantages of online qualitative research methods?
Online qualitative research allows the researcher to do studies that would be impossible or impractical to do using traditional methods. Since the methods do not try to replicate or, necessarily, imitate a face-to-face group, it also takes the research into new directions that leverage the power and unique nature of the Internet.…