Should Your Next Focus Group Be Online?
Improved technology and software applications have made online qualitative research an option that can save time, increase flexibility and cut costs. Should your next focus group be conducted online? Here are frequently asked questions about online focus groups and bulletin board focus groups.’
What are the advantages of online qualitative research methods?
Online qualitative research allows the researcher to do studies that would be impossible or impractical to do using traditional methods. Since the methods do not try to replicate or, necessarily, imitate a face-to-face group, it also takes the research into new directions that leverage the power and unique nature of the Internet.…