Whenever I work with membership organizations on surveys, they invariably ask the question, “What kind of response rate should we expect?” Although it’s not very satisfying, my response is always, “It depends.” Here are 10 ways you can increase the response rate to your next online survey. 1 – Make a habit of diligently scrubbing…
When I began working with associations several years ago, I was baffled by some of the research that groups called “member needs assessments.” From what I could tell, the purpose of these surveys was far less about identifying members’ current and future issues, challenges and resulting needs than about grading the associations past activities. Certainly,…
Some of the wisest—and most wasteful—marketing dollars spent are spent on marketing research. And it’s not always how much that is spent, but who it’s spent with that makes the difference between a wise investment and folly. The capabilities and understanding of the marketing researcher conducting the project are what sets one apart from the…