Some of the wisest—and most wasteful—marketing dollars spent are spent on marketing research. And it’s not always how much that is spent, but who it’s spent with that makes the difference between a wise investment and folly. The capabilities and understanding of the marketing researcher conducting the project are what sets one apart from the…
The Internet can be a source of valuable information without having to spend a great deal of money. But it’s also littered with inaccurate, misleading and sometimes downright false information. How do you know what you’re getting is reliable?
* What is the source? Your source should be a reputable company or other expert within your industry. If you’re not familiar with the source, ask colleagues about it or conduct a search on the web to see if newspapers, magazines or other information providers have cited the source.…