Resources

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Publications

The Future of Research: A Mashup of Qualitative and Quantitative Research

The lines between qualitative and quantitative research are becoming increasingly blurred. Robin Wedewer's interview with Tom H.C. Anderson, founder of OdinText Inc., explores what this means for research and researchers. Tom Anderson is a pioneer in text analytics. In 2005,  Tom founded Anderson Analytics, the first market research firm designed to analyze unstructured data. He is also a recipient of numerous research industry awards, has served on the AMA Insights Council, and was elected the US representative to ESOMAR. OdinText is the most awarded text analytics software firm in the marketing research industry.

More, Better, Faster: Build Your Optimal Portfolio of Business Apps

Constant improvement and speed. Oh, and do more of it and cheaper too. That’s the order of the day. We’re all limited to the same number of hours in the day, but we can make better use of those hours if we have the right tools. The right portfolio of business apps can become a strategic part of your business systems, streamlining work, saving you time, and overall upping your game.

VetMEDResearch Panel Book

VetMEDResearch is the largest veterinary research panel in the U.S.  More than 5,000 veterinarians, veterinary technicians, practice and office managers participate in qualitative and quantitative research studies. Learn more about who is on the panel and the advantages of using VetMEDResearch for your next research project.
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VetMEDResearch Panel Book Cover

Decision-Focused Research: How to Get the Information You Really Need

Decision-focused research starts with the end in mind—information to inform your thinking about the decisions you are facing. It is a methodical approach to information gathering for the purpose of understanding an issue, identifying potential alternatives for addressing that issue and gauging the potential impact of alternative. In Decision-Focused Research, Robin describes how research structured around the decision making process can improve your results. What will you learn from this ebook?
  • How decision-focused research can ensure your research is asking the right questions
  • What questions to ask as you develop your research
  • Best practices for writing a research plan
  • How to decide between qualitative and quantitative research
  • What types of decisions can be made with 12 different types of survey research
  • Six things to consider when deciding if DIY research is right for your project

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Decision-Focused Research A Planning Guide

Get started on your research project with Robin’s step-by-step process for thinking through your research problem. In this ebook you will learn the elements of a research plan and important questions to ask along the way:
  • Conducting a background review
  • Defining the research project purpose
  • Identifying information requirements
  • Selecting methodology
  • Developing a sample and analysis plan
  • Creating a timeline

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Some Things Can’t Be Counted:
Gathering Insight Through Qualitative Research

Polls and surveys get all the big news headlines, but it is only qualitative research that can address some of the most difficult and important research problems. In Some Things Can’t Be Counted, Robin discusses when to use qualitative research and describes some of the new qualitative research tools available. What will you learn from this ebook?
  • The power of qualitative research
  • The dangers of over-relying on quantitative research
  • When to use qualitative research
  • New tools in the qualitative research toolbox
  • How to ensure the credibility of qualitative research

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