I’m currently reading John Zogby’s The Way We’ll Be. This is a great example of how market research can make for interesting reading.
Opposite In-Depth Interview Strategies – Same Great Results
This seems to be the season for conducting in-depth telephone interviews, probably because so many people are trying to figure out what the heck is going to happen now that businesses are struggling back to their knees following the knock-down economic punch of 2009. So I’ve been talking with business owners and consultants quite a [...]