Make it Easy. And Let Them Know You Care: Six ways to get the most bang for your buck with survey invitations.

Make It Easy. And Let Them Know You Care.

A non-profit pro bono client recently handled sending out their own survey invitations. Out of about 1,700 emails they sent, they got a whopping five survey responses. FIVE. Fortunately, the reasons for the dismal response rate were fairly easy to correct. They didn’t follow the two overarching rules for creating successful email survey invitations: 1) Make [...]

If you don’t know where you’re going, you’ll end up somewhere else. — Yogi Berra

I’m goal setting and planning for 2011. You can do this any time of year, but heading into the new year just seems a very energizing time to focus on where you’re headed.

I admit it. I love Lady Gaga. And Dan Raine is cool too. Here’s his How to Market Like Lady Gaga Dan gets big points for great use of PowerPoint too.