I was checking out of a hotel last week when I noticed a stack of customer survey cards on the front desk. Someone–one of the clerks or perhaps even the hotel manager–had highlighted the positive end of the scale of the grid questions about service, room cleanliness, etc. The message was clearly, “Rate us as [...]
We are happy to announce that The Wedewer Group has launched its new veterinarian research panel, VetMedResearch.com, already one of the largest veterinary research panels in the U.S. This proprietary veterinary research panel was developed to help animal health companies get fast, cost-effective and reliable data from veterinarians, veterinary technicians and veterinary hospital managers. Our panel [...]
A non-profit pro bono client recently handled sending out their own survey invitations. Out of about 1,700 emails they sent, they got a whopping five survey responses. FIVE. Fortunately, the reasons for the dismal response rate were fairly easy to correct. They didn’t follow the two overarching rules for creating successful email survey invitations: 1) Make [...]
A while back I happened to be making dinner when the phone rang. It was a perfectly polite young woman conducting a research project for Amtrak. After confirming that I was, indeed, the same Robin Wedewer who regularly travels to New York City via the Northeast Regional train on Amtrak, she asked for a few [...]
Whenever I work with membership organizations on surveys, they invariably ask the question, “What kind of response rate should we expect?” Although it’s not very satisfying, my response is always, “It depends.” Here are 10 ways you can increase the response rate to your next online survey. 1 – Make a habit of diligently scrubbing [...]