Archive for the ‘quantitative research’ Category

August 4th, 2009

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But Don’t You Want to Know Why?

A while back I happened to be making dinner when the phone rang. It was a perfectly polite young woman conducting a research project for Amtrak. After confirming that I was, indeed, the same Robin Wedewer who regularly travels to New York City via the Northeast Regional train on Amtrak, she asked for a few [...]

July 13th, 2009

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10 Tips to Increase Online Survey Response Rates

Whenever I work with membership organizations on surveys, they invariably ask the question, “What kind of response rate should we expect?”
Although it’s not very satisfying, my response is always, “It depends.”
Here are 10 ways you can increase the response rate to your next online survey.
1 – Make a habit of diligently scrubbing your membership list [...]