I was at one of those massive conferences recently and happened sit down at lunch in the trade show next to a fellow researcher. I didn’t know her so we traded topline credentials and demographic information–location, typical clients, specialties–by way of introduction. Then, as often happens these days, our conversation turned to the economy. So [...]
We are happy to announce that The Wedewer Group has launched its new veterinarian research panel, VetMedResearch.com, already one of the largest veterinary research panels in the U.S. This proprietary veterinary research panel was developed to help animal health companies get fast, cost-effective and reliable data from veterinarians, veterinary technicians and veterinary hospital managers. Our panel [...]
This seems to be the season for conducting in-depth telephone interviews, probably because so many people are trying to figure out what the heck is going to happen now that businesses are struggling back to their knees following the knock-down economic punch of 2009. So I’ve been talking with business owners and consultants quite a [...]
I recently had the opportunity to observe a fairly new focus group moderator. The group participants were everyday consumers talking about a financial product that they had purchased. As the group progressed, it was painfully clear that many of the people were having difficulty expressing their ideas and making themselves understood. The moderator attempted to [...]
Despite the fact that bulletin board focus groups have been around for so long, I’m continually surprised by the number of otherwise research-savvy clients who have never heard of them. Here are some of the most frequently asked questions I get about this powerful research method. –Robin Wedewer What is a bulletin board focus group? [...]