This seems to be the season for conducting in-depth telephone interviews, probably because so many people are trying to figure out what the heck is going to happen now that businesses are struggling back to their knees following the knock-down economic punch of 2009.
So I’ve been talking with business owners and consultants quite a [...]
I recently had the opportunity to observe a fairly new focus group moderator. The group participants were everyday consumers talking about a financial product that they had purchased. As the group progressed, it was painfully clear that many of the people were having difficulty expressing their ideas and making themselves understood.
The moderator attempted to keep [...]
Despite the fact that bulletin board focus groups have been around for so long, I’m continually surprised by the number of otherwise research-savvy clients who have never heard of them. Here are some of the most frequently asked questions I get about this powerful research method.
–Robin Wedewer
What is a bulletin board focus group?
A bulletin board [...]
Improved technology and software applications have made online qualitative research an option that can save time, increase flexibility and cut costs. Should your next focus group be conducted online? Here are frequently asked questions about online focus groups and bulletin board focus groups.’
What are the advantages of online qualitative research methods?
Online qualitative research allows the researcher to do studies that would be impossible or impractical to do using traditional methods. Since the methods do not try to replicate or, necessarily, imitate a face-to-face group, it also takes the research into new directions that leverage the power and unique nature of the Internet.