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	<title>Wedewer Group &#187; focus groups</title>
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		<title>Tell Me More: The Art of the Focus Group Probe</title>
		<link>http://wedewergroup.com/blog/2009/11/tell-me-more-the-art-of-the-focus-group-probe/</link>
		<comments>http://wedewergroup.com/blog/2009/11/tell-me-more-the-art-of-the-focus-group-probe/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 14:26:30 +0000</pubDate>
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				<category><![CDATA[focus groups]]></category>
		<category><![CDATA[qualitative research]]></category>

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		<description><![CDATA[I recently had the opportunity to observe a fairly new focus group moderator. The group participants were everyday consumers talking about a financial product that they had purchased. As the group progressed, it was painfully clear that many of the people were having difficulty expressing their ideas and making themselves understood.
The moderator attempted to keep [...]]]></description>
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