Archive for February, 2009

February 5th, 2009

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Media Savvy in the Internet Era – Free Download

I find a good deal of junk on the Internet. But every once in a while I stumble across something that is so worthwhile, I have to exclaim: “I can’t believe they’re giving this away for free!”
That’s the way I felt when I came across David Henderson’s new ebook, Media Savvy in the Internet Era.
David [...]

February 5th, 2009

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10 Habits of Highly Effective Marketing Researchers–Habit 2

When I began working with associations several years ago, I was baffled by some of the research that groups called “member needs assessments.”
From what I could tell, the purpose of these surveys was far less about identifying members’ current and future issues, challenges and resulting needs than about grading the associations past activities. Certainly, one [...]