If you’re working in associations and have an interest in building, protecting and communicating your association’s brand, I will be co-presenting a two-day workshop sponsored by the Canadian Society of Association Executives. My co-presenter is Glenn Tecker, the outrageously charismatic creator of the ASAE’s CEO Symposium. In addition, Joanne Charlebois, of the Appraisal Institute of [...]
Some of the wisest—and most wasteful—marketing dollars spent are spent on marketing research. And it’s not always how much that is spent, but who it’s spent with that makes the difference between a wise investment and folly. The capabilities and understanding of the marketing researcher conducting the project are what sets one apart from the [...]
The Internet can be a source of valuable information without having to spend a great deal of money. But it’s also littered with inaccurate, misleading and sometimes downright false information. How do you know what you’re getting is reliable?
* What is the source? Your source should be a reputable company or other expert within your industry. If you’re not familiar with the source, ask colleagues about it or conduct a search on the web to see if newspapers, magazines or other information providers have cited the source.
Despite the fact that bulletin board focus groups have been around for so long, I’m continually surprised by the number of otherwise research-savvy clients who have never heard of them. Here are some of the most frequently asked questions I get about this powerful research method. –Robin Wedewer What is a bulletin board focus group? [...]
Improved technology and software applications have made online qualitative research an option that can save time, increase flexibility and cut costs. Should your next focus group be conducted online? Here are frequently asked questions about online focus groups and bulletin board focus groups.’
What are the advantages of online qualitative research methods?
Online qualitative research allows the researcher to do studies that would be impossible or impractical to do using traditional methods. Since the methods do not try to replicate or, necessarily, imitate a face-to-face group, it also takes the research into new directions that leverage the power and unique nature of the Internet.