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I Love You. Do You Love Me?
I was checking out of a hotel last week when I noticed a stack of customer survey cards on the front desk. Someone–one of the clerks or perhaps even the hotel manager–had highlighted the positive end of the scale of the grid questions about service, room cleanliness, etc. The message was clearly, “Rate us as [...]
Is Do-It-Yourself Research Always a Bad Thing? (Hint: I offer some how-to tips.)
I was at one of those massive conferences recently and happened sit down at lunch in the trade show next to a fellow researcher. I didn’t know her so we traded topline credentials and demographic information–location, typical clients, specialties–by way of introduction. Then, as often happens these days, our conversation turned to the economy. So [...]