This seems to be the season for conducting in-depth telephone interviews, probably because so many people are trying to figure out what the heck is going to happen now that businesses are struggling back to their knees following the knock-down economic punch of 2009.
So I’ve been talking with business owners and consultants quite a [...]
The Internet can be a source of valuable information without having to spend a great deal of money. But it’s also littered with inaccurate, misleading and sometimes downright false information.
How do you know what you’re getting is reliable? Here are some of the ways you can evaluate the integrity of online content you find.
What is [...]
I recently had the opportunity to observe a fairly new focus group moderator. The group participants were everyday consumers talking about a financial product that they had purchased. As the group progressed, it was painfully clear that many of the people were having difficulty expressing their ideas and making themselves understood.
The moderator attempted to keep [...]
A while back I happened to be making dinner when the phone rang. It was a perfectly polite young woman conducting a research project for Amtrak. After confirming that I was, indeed, the same Robin Wedewer who regularly travels to New York City via the Northeast Regional train on Amtrak, she asked for a few [...]
Whenever I work with membership organizations on surveys, they invariably ask the question, “What kind of response rate should we expect?”
Although it’s not very satisfying, my response is always, “It depends.”
Here are 10 ways you can increase the response rate to your next online survey.
1 – Make a habit of diligently scrubbing your membership list [...]